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Weird Ideas That Work: How to Build a Creative Company Robert I. Sutton
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Weird Ideas That Work: How to Build a Creative Company
Robert I. Sutton
A breakthrough in management thinking, "weird ideas" can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and weird.
- Hire misfits
- Pursue the impractical
- Find happy people and encourage them to fight
- Reward failure but punish inaction
- Forget your own successes
These and other counterintuitive strategies will unlock ideas you never knew you had.
240 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2007年5月15日 |
| ISBN13 | 9780743227889 |
| 出版社 | Free Press |
| ページ数 | 240 |
| 寸法 | 216 × 139 × 19 mm · 226 g |
| 言語 | 英語 |
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