Allison Wentworth Ross

The Easy-Going Entrepreneur Allison Wentworth Ross

When it comes to marketing, entrepreneurs today are doomed to fail unless there's a radical change in thinking.

In pre-Internet days, the role of marketing was left to the specialists, often after years of studying how to bring people to a place where they performed an action that led to the selling of a product or a service at a profit. Fast forward to post-2020... People are rapidly changing as the pandemic is forcing new ways of viewing the world.

While "places" before were limited to home, workplace, schools, and brick-and-mortar shops, "places" today mean anywhere offline and online across a variety of browsers on different devices over different platforms. Home, workplace, schools, and brick-and-mortar shops merge into one big global community. Products and services are now physical, digital, and virtual. Terms like "cryptocurrency" and "artificial intelligence" are adding more confusion to an already complex landscape.

How are entrepreneurs expected to keep abreast of all this chaos while still maintaining inner peace and purpose? It's impossible.

The Easy-Going Entrepreneur suggests a radically different approach to marketing. By combining quantum physics, heart-brain coherence, and basic marketing principles, it suggests using the Law of Attraction principles to make marketing a spiritual practice that resonates peace. With fun and easy exercises, the author invites you along on her journey of self-discovery.