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Public Relations and Communication Management: Current Trends and Emerging Topics Krishnamurthy Sriramesh 第1 版
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Public Relations and Communication Management: Current Trends and Emerging Topics
Krishnamurthy Sriramesh
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master?s theses. This volume recognizes the Grunig?s contributions to public relations scholarship over the past four decades.
To honor the Grunig?s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.
430 pages, 12 black & white tables
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2013年5月13日 |
| ISBN13 | 9780415630900 |
| 出版社 | Taylor & Francis Ltd |
| ジャンル | Aspects (Academic) > Business Aspects |
| ページ数 | 390 |
| 寸法 | 155 × 225 × 24 mm · 580 g |
| 言語 | 英語 |
| 編集者 | Kim, Jeong-Nam (Purdue University, USA) |
| 編集者 | Sriramesh, Krishnamurthy (Purdue University, USA) |
| 編集者 | Zerfass, Ansgar (University of Leipzig, Germany and BI Norwegian Business School) |
