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Services Marketing Valarie A. Zeithaml 第6 版
Services Marketing
Valarie A. Zeithaml
Written for students and businesspeople who recognise the vital role that services play in the economy and its future, this edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.
704 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2012年5月16日 |
| ISBN13 | 9780071086967 |
| 出版社 | McGraw-Hill Education - Europe |
| ページ数 | 704 |
| 寸法 | 254 × 203 × 25 mm · 1,18 kg |