Al Ries
The 22 Immutable Laws of Branding Al Ries

プロフィールはありますか？ログイン

Al Ries の新しいリリースのお知らせを受け取る

お客様の声：

Top-vurdering på Google Reviews, baseret på tusinder af anmeldelser.

EU消費者保護法に基づく14日間の返品ポリシー

Trustpilotで高評価

iMusicのウィッシュリストに追加

まだ評価がありません

The 22 Immutable Laws of Branding

Al Ries

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

メディア	音楽 CD (コンパクトディスク)
ディスク枚数	1
リリース済み	2014年4月22日
ISBN13	9781483006000
レーベル	HARPERCOLLINS
寸法	132 × 145 × 20 mm · 100 g (重量（概算）)