Okorafor Innocent

Ethics in Advertising Okorafor Innocent

This work is a well researched material on Business Ethics which surround the theme "Ethics in Advertising". It discussses the general definition of Ethics in Advertising, The General View of Ethics in Advertising according to some prominent scholars, The Key Facts in Advertising Ethics, Modern Issues in Advertising Ethics, and The Principles of Professional Advertising. Reading this book will help you have reasonable knowledge about Advertising Ethics.