Chris Mumford

Real Madrid Chris Mumford

Real Madrid will face difficult times this season. While winning the La Liga title, the Madridistas stumbled in the Champions League. The roster is a year older while Barca is doing a hard reset. Our 10 person design + writing team provides a tight 85 page season guide so you get the EDGE. EDGE = Analytics + Tactics + Storytelling + Eye Candy Charts + Predictions Innovation is happening in every sport. The NBA, NFL, MLB all have analytical guides. So should soccer. We designed a guide for serious fans, fantasy players and sport bettors. This well-designed and researched book offers views on key tactical trends, coaching changes, transfers impact, set piece trends, fantasy and betting. We provide opposition analysis for every team in La Liga so you will know how each team will match up against the Madridistas. We use rich graphics and commentary so you understand the difference makers during the season. We are a community of coaches, analysts, former players and academics committed to democratizing analytics and storytelling for the Thinking Fan. Publisher Chris Mumford is a Professor of Innovation at UNC Chapel Hill. After playing soccer at UNC, Mumford worked on Wall Street learning analytics in leveraged buyouts and asset backed securities. Since 1998, he has started companies in education, sport and innovation in both Asia and the US. He teaches design thinking and entrepreneurship. After already publishing three books, he is finishing a book on Sports Entrepreneurship for Columbia Business School Press. Editor-in-Chief Chris Darwen is the Founder of Total Football Analysis. Darwen has developed a global network of football analysts serving both football clubs and the soccer analytics enthusiasts. He has held several positions at various football clubs. As a Luton Town fan, he is always an optimist.