Thomas Stewart

Ray Kroc Biography Thomas Stewart

In the 1940s, an ice cream machine salesman from Chicago saw his sales decline across America. However, one restaurant in California was ordering more machines. He flew over to meet the customers and it changed his life. He helped the McDonald brothers to expand their business and later purchased it. Today, it is the largest fast-food restaurant chain by revenue. That man was Ray Kroc.




The success story of McDonald's has not since been replicated. They are considered pioneers in how they market themselves and the efficiency with which they run the business. Yet, before reaching the zenith of this career, Ray Kroc faced colossal personal challenges.




By the time he got the McDonald brother to allow him to franchise the chain, he was on the verge of bankruptcy and depressed. Instead of giving up, he fought back and created a company that everyone loves. Come face-to-face with the genius who revived the restaurant industry and paved the way for others to emulate.




Here's a preview of what you'll discover in this book:






Ray Kroc's early childhood, family life, and education



A career in business and success as a paper cup salesman



Change in business fortunes and traveling to California



Meeting the McDonald brothers and having a revelation



Pitching the franchise idea to the brothers and going national



Purchasing the business and going global



Constant innovation and staying ahead of the pack



The legacy that he left behind






..... And much more!




Ray Kroc created a fast-food empire that everyone from a child to a 90-year-old can relate to. It is one of the most popular family restaurants that keeps on growing. This insightful book will let you in on the secrets on how Ray Kroc developed McDonald's to now operate 37,855 restaurants, making it the envy of competitors, and a darling for everyone else.


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