Henry Kegoro

Post-Modern Marketing Management Spectrums Henry Kegoro

BOOK DETAILSThis book fills the niche authors have not addressed for decades. This is thorough, easy-to-read guide for beginners, scholars, practitioners, researchers and policy makers. It is a refined valuable resource, informative and easy to understand. Insights in this book are informed by the researcher's industry, lecturing and publication experiences. This edition adopts a new approach of re-inventing the classical marketing concepts. It is a thought provoking guide which equip readers with new marketing management insights.