Robin Cabral

Using Lead Conversions For Donor Acquisition Programs Robin Cabral

Research has found that the average donor base naturally attritions by somewhere in the range of 10-15% each year. With reduced national average donor retention rates hovering near 48% and a deemphasis on donor acquisition, many smaller to mid-sized nonprofits are facing eroding bases of donor support. An organization can focus on lead conversions with minimal technology and up-front time with the cost of advertising to drive traffic and staff time to acquire new donors through digital lead acquisition. This e-book shares with you what digital lead acquisition is and how to get started building your donor base today.