Justin Craven

Gain & Retain Justin Craven

In this book, the author teaches you to be intentional in all that you do! Thousands of people finish the necessary training to become a professional barber and/or cosmetologist every year, but only a small percentage actually reach their full potential. I'm convinced that this isn't due to a lack of talent but it's caused by a lack of grind. It's mandatory that we be consistent & relentless until we achieve our goals. Gaining clientele is definitely a challenge but the hard work & creativity that goes into client retention is probably the most important part of the process. Hopefully, everyone who reads this book is able to take something from it to utilize for themselves and then share it with others to help improve their current situation.