Rachael Gilliver

The Human Element Rachael Gilliver

Have you ever wondered what your fans think of you? Or even if you're on the right track when it comes to your PR?

The Human Element answers both of those questions as well as many more. Written from a music fan's perspective, it dives beneath the waves of the PR machine and looks at what you're doing right, and wrong, when it comes to your marketing.

The Human Element was compiled by an author with over a decade's worth of experience in working with music fans. From writing books about their experiences, to casual conversations, to running forums, she's done it all... and heard it all. Drawing on interviews, observations, and personal experience, Rachael has tried to answer the age old question of, "Are we looking after our fans?"

Data's dead, baby. It's time to get personal.