Brad Cochrane

Storytelling for Scientists Brad Cochrane

Science is under attack. It's been politicized, polarized, and diminished. In the public's mind, the loudest opinions have become facts. In response, scientists are doing what they've always done: use facts and logic to convince the public. Perhaps you've done the same. But it's not working any longer. Why?If you tell someone a fact, you'll trigger two parts of their brain. If you tell them a story, you'll trigger seven. As a scientist who wants to influence how people think, feel, and act, would you rather lead with a fact or a story?In the Storytelling for Scientists Workbook you'll develop the skills to create and tell non-fiction scientific stories that incorporate memorable facts into unforgettable stories. You'll learn story structure, how to release creativity, and develop writing skills as well as understanding your audience and helping them understand you.