Geoff Anderson

Let's Buy Goats Geoff Anderson

This book identifies the 60 biggest pitfalls that those about to launch a new business, recently started or started and looking for guidance to be successful might face. There is guidance on how to avoid these pitfalls. The book is created around years of experience of advising organisations both small and large on the business plans and strategies. The author has himself run many small and medium sized businesses, created from the ground up to multi million pound enterprises. The work is particularly useful for those with more limited knowledge of the commercial processes required in modern business. it addresses:
Identifying a New Business
Getting Started
Business Planing
Marketing and Sales
Operations and Administration
Finance

The 'pitfalls approach' gives a fresh and easily absorbed perspective for the busy entrepreneur