Randal Zehender

The Basics Of Programmatic Advertising Randal Zehender

This book aims to break down the strategies that drive performance in programmatic trading, empower the reader to make better buying decisions, and inform themselves of how programmatic buying can be done. It provides insight on all performance areas for Programmatic Traders, Advertisers, and Agencies on how to run high-value online advertising campaigns using strategies and insights. Includes key learnings on:
- Buying strategies to increase performance and hit cost per acquisition (CPA) targets.
- All the key variables in programmatic trading.
- How to use the right audience and bid price to get the right user and pay the right price.