Heather Hoggins

Sales Cycles Guide Heather Hoggins

Ahh - the never-ending quest to create the perfect, predictable sales cycle. To figure it out would be like discovering the Holy Grail of sales.

But, as you know, the insane number of variables and blockers in each sale makes it nearly impossible to entirely perfect the system.

However, there are ways to make sales cycles more predictable.

One surefire strategy for edging toward a more predictable close is to focus on improving the call cycle process and maintaining deal momentum.

If long-term growth is your goal, this is your playbook. Because in today's business climate, connecting with key decision-makers and securing meetings is a challenge. Executives rarely pick up the phone, typically ignore emails, and if you do happen to make a live connection, you have seconds to gain their attention. But even with these challenges, you can be successful at connecting with targeted companies by generating qualified sales meetings.

Learn how to:

- Write an introductory email or sales letter that gets a response.
- Leave voicemails that pique curiosity and result in a returned phone call.
- Quickly find contact information for direct decision-makers.
- Bypass the gatekeeper and connect with executives.
- Communicate your values and capture someone's attention in 10 seconds or less.
- Ask open-ended questions that uncover a prospect's pain, problems, and challenges.

Whether you are a new or seasoned sales professional, This book will breathe new life into your day-to-day sales activity. Using both creativity and purposeful connection, this playbook provides a step-by-step guide to shortening sales cycles and multiplying revenue. Because if the home plate is your endgame, first base is where you have to start.