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Quantitative Modelling in Marketing and Management Luiz Moutinho
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発送予定日 年10月26日 - 年11月5日
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Quantitative Modelling in Marketing and Management
Luiz Moutinho
Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. It includes topics ranging from fuzzy logic to growth models and k-clique models.
532 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2012年12月8日 |
| ISBN13 | 9789814407717 |
| 出版社 | World Scientific Publishing Co Pte Ltd |
| ジャンル | Aspects (Academic) > Science / Technology Aspects |
| ページ数 | 532 |
| 寸法 | 158 × 231 × 33 mm · 884 g |
| 編集者 | Huarng, Kun-Huang (Feng Chia University, Taiwan) |
| 編集者 | Moutinho, Luiz (University of Glasgow, UK) |
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