この商品を友人に教える:
Chinese Multinationals Jean-paul Larcon
Chinese Multinationals
Jean-paul Larcon
Examines the rise of Chinese companies in international markets. This book provides an overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management.
350 pages, illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2008年10月23日 |
| ISBN13 | 9789812835598 |
| 出版社 | World Scientific Publishing Co Pte Ltd |
| ページ数 | 300 |
| 寸法 | 150 × 226 × 16 mm · 444 g |
| 編集者 | Larcon, Jean-paul (Hec Paris, France) |
