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Making a Difference Through Marketing: A Quest for Diverse Perspectives Softcover reprint of the original 1st ed. 2016 edition
Making a Difference Through Marketing: A Quest for Diverse Perspectives
While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective.
282 pages, 19 Illustrations, color; XIV, 282 p. 19 illus. in color.
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2018年5月27日 |
| ISBN13 | 9789811091681 |
| 出版社 | Springer Verlag, Singapore |
| ページ数 | 282 |
| 寸法 | 150 × 220 × 10 mm · 565 g (重量(概算)) |
| 編集者 | Conduit, Jodie |
| 編集者 | Plewa, Carolin |