B. L. Jacobsen

A Shift in Consumer Research Paradigm: - Episodic Reconstruction Method B. L. Jacobsen

This print endeavours to formulate an alternate research method, drawing inspiration and attributes from the anthropological discipline together with literature on user driven innovation, in order to construct a generic applied research method that is conducive to understanding consumers and discovering their latent demands, all for the purposes of generating innovative new product development ideas for organisations.