Luis Gustavo Martini

Strategical Product Development: a Method for Considering Strategic Plan into Product Development Luis Gustavo Martini

A method for considering strategic objectives into product requirements has been created to provide alignment between customers and company, or in a more detailed perspective, between customer needs and company strategy. It also claims to manage both market and product requirements throughout the entire Product Development Process (PDP). The method intends to integrate both customer and company information, through the usage of the QFD Matrix "0". The Requirements Management Process (ReMP) guarantees the latter requirements management, e.g., that the product developed and delivered fulfils customer needs selected by the QFD matrix "0". The implementation of this method and its correct utilization allows the integration between customers´ needs and senior managers? necessities. Consequently, the likelihood of a company to develop a product that fulfils most of market requirements and company strategic objectives at the same time increases substantially.