Advances in Advertising Research (Vol. III): Current Insights and Future Trends - European Advertising Academy - Tobias Langner - Books - Gabler - 9783834946492 - July 18, 2014
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Advances in Advertising Research (Vol. III): Current Insights and Future Trends - European Advertising Academy 2012 edition

Tobias Langner

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Advances in Advertising Research (Vol. III): Current Insights and Future Trends - European Advertising Academy 2012 edition

Advances in Advertising Research are published by the European Advertising Academy (EAA). This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

436 pages, 65 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 18, 2014
ISBN13 9783834946492
Publishers Gabler
Pages 436
Dimensions 148 × 210 × 23 mm   ·   621 g
Editor Eisend, Martin
Editor Langner, Tobias
Editor Okazaki, Shintaro
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