Branded Component Strategies: Ingredient Branding in B2B Markets - Stefan Worm - Books - Gabler - 9783834919199 - December 16, 2011
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Branded Component Strategies: Ingredient Branding in B2B Markets 2012 edition

Stefan Worm

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Branded Component Strategies: Ingredient Branding in B2B Markets 2012 edition

In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. This title analyzes how component supplier brand strength among original equipment manufacturers' (OEMs') customers affects component suppliers' market performance in their relationships with these OEMs.

224 pages, 32 black & white illustrations, 50 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 16, 2011
ISBN13 9783834919199
Publishers Gabler
Pages 224
Dimensions 148 × 210 × 13 mm   ·   299 g
Language English   German  
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