Diversity in European Marketing: Text and Cases - Andr?\'s Bauer - Books - Gabler - 9783834914200 - March 14, 2012
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Diversity in European Marketing: Text and Cases 2012 edition

Andr?\'s Bauer

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Diversity in European Marketing: Text and Cases 2012 edition

Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.

278 pages, 62 black & white illustrations, 29 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 14, 2012
ISBN13 9783834914200
Publishers Gabler
Genre Aspects (Academic) > Business Aspects
Pages 264
Dimensions 171 × 246 × 18 mm   ·   444 g
Language English  
Editor Bauer, Andras
Editor Franch, Josep
Editor Meise, Jan Niklas
Editor Rudolph, Thomas
Editor Schlegelmilch, Bodo B.

See all of Andr?\'s Bauer ( e.g. Paperback Book )