Adoption and Usage of Internet in Small to Medium-sized Enterprises - Japhet Eke Lawrence - 書籍 - LAP LAMBERT Academic Publishing - 9783659380990 - 2013年4月29日
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Adoption and Usage of Internet in Small to Medium-sized Enterprises

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発送予定日 年11月23日 - 年12月3日
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Information technology, particularly the Internet has the potential to radically change the way business is conducted, offering a competitive edge and a gateway to the global marketplace. The explosive growth and commercialisation of the Internet has opened up a vast arena providing more opportunities for businesses, particularly SMEs to sell their products and service to a global audience than they would have be able to afford to reach using the traditional methods. Drawing on case studies of SMEs, the book addresses the critical issues of the opportunities and the risk involved in technology adoption as they move into a new electronic business environment. It generates a grounded understanding of the factors that influence adoption and use of Internet technology, such an understanding has been absent from the research and practice discourses on the use of Internet technology in SMEs. The book addresses technology adoption and diffusion in organization in general and SMEs in particular. The book is essential for scholars, practitioners, academicians and educators interested in understanding the factors that influence adoption of information systems in organization.

メディア 書籍     Paperback Book   (ソフトカバーで背表紙を接着した本)
リリース済み 2013年4月29日
ISBN13 9783659380990
出版社 LAP LAMBERT Academic Publishing
ページ数 348
寸法 150 × 20 × 225 mm   ·   536 g
言語 ドイツ語  

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