Demeke Afework Tessema

Basic Marketing: a Useful Book for Students,course Instructors and Any Reader Who Wants to Have Basic Marketing Knowledge Demeke Afework Tessema

We encounter the word marketing in our everyday language. A layman views it more or less equivalent to the term selling and advertising. In fact not only a layman that considers it this way but also there are some companies that considers marketing as a business function whose responsibility area is to dispose of whatever products the firm decided to produce. However, in today?s turbulent and competitive business environment, selling and advertising are only part of marketing.