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Consumption, Commitment, and Community in Reward-Based Crowdfunding: An Empirical Analysis of Crowdfunding Projects Based on Gift Exchange Theory Ingo Schulz-Schaeffer
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発送予定日 2027年2月3日 - 2027年2月8日
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Consumption, Commitment, and Community in Reward-Based Crowdfunding: An Empirical Analysis of Crowdfunding Projects Based on Gift Exchange Theory
Ingo Schulz-Schaeffer
The connection between purchase and donation, between consumption and commitment, is thus established by the fact that supporters act as consumers on the one hand, but on the other hand associate a deeper meaning with the object of consumption, which motivates them to engage more strongly with this object than with ‘normal’ products.
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| 発売予定 | 2027年1月26日 |
| ISBN13 | 9783658522872 |
| 出版社 | Springer Fachmedien Wiesbaden |
| ページ数 | 290 |
| 寸法 | 150 × 220 × 10 mm · 581 g (重量（概算）) |
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