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Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Communications to a new level Hans-Wilhelm Eckert 1st ed. 2022 edition
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発送予定日 年11月17日 - 年11月27日
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Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Communications to a new level
Hans-Wilhelm Eckert
This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity.
138 pages, 1 Illustrations, black and white; XIV, 138 p. 1 illus.
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2022年11月1日 |
| ISBN13 | 9783658385545 |
| 出版社 | Springer Fachmedien Wiesbaden |
| ページ数 | 138 |
| 寸法 | 210 × 147 × 11 mm · 208 g |
| 言語 | 英語 |
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