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Collaboration with Potential Users for Discontinuous Innovation: Experimental Research on User Creativity Martin Hewing 2014 edition
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Collaboration with Potential Users for Discontinuous Innovation: Experimental Research on User Creativity
Martin Hewing
Martin Hewing and co-author Katharina Hoelzle explore the potential that can arise through collaboration with potential users who are not yet users. Those users at the peripheries are perceived to contribute more novel information, by which they better reflect shifts in needs and behavior than current users at the center.
191 pages, 13 black & white illustrations, 15 black & white tables, biography
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