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Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,5, University of Applied Sciences Riedlingen, language: English, abstract: This term paper is an elaboration on the subject of corporate culture. It explains how a culture is created generally, what their functions are and how these can be measured. Compared with the cultures of different nations, different companies are also different in their corporate cultures. A corporate culture is a framework for human societies and relationships. This indicates how people have to behave in this system and which standards or values have to be observed. Cultures are dynamic processes that are constantly evolving and thus are incessantly focused on improving themselves. With every change in the business environment its corporate culture automatically changes too The bases of culture are presented in detail in Chapter one. How a culture is defined and which factors affect it forms the core of this section. In the chapter two, the corporate culture of Audi is analyzed and explained. The bases of this analysis are different indicators from different business units. At the conclusion of the work the most important topics of the Audi corporate culture are discussed.