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Strategy and Communication for Innovation Nicole Pfeffermann 2nd ed. 2013 edition
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Strategy and Communication for Innovation
Nicole Pfeffermann
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level.
498 pages, 32 black & white illustrations, 29 colour illustrations, biography
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2014年1月20日 |
| ISBN13 | 9783642414787 |
| 出版社 | Springer-Verlag Berlin and Heidelberg Gm |
| ジャンル | Aspects (Academic) > Business Aspects |
| ページ数 | 465 |
| 寸法 | 163 × 240 × 30 mm · 848 g |
| 言語 | フランス語 |
| 編集者 | Minshall, Tim |
| 編集者 | Mortara, Letizia |
| 編集者 | Pfeffermann, Nicole |
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