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Procurement Marketing: A Strategic Concept Udo Koppelmann Softcover reprint of hardcover 1st ed. 1998 edition
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Procurement Marketing: A Strategic Concept
Udo Koppelmann
A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools.
196 pages, 1 black & white illustrations, biography
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2010年12月3日 |
| ISBN13 | 9783642084133 |
| 出版社 | Springer-Verlag Berlin and Heidelberg Gm |
| ページ数 | 184 |
| 寸法 | 155 × 235 × 10 mm · 281 g |
| 言語 | ドイツ語 |
| 翻訳者 | Luders, A. |
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