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Ingredient Branding Philip Kotler 2010 edition
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発送予定日 年9月21日 - 年10月1日
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Ingredient Branding
Philip Kotler
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.
393 pages, biography
| メディア | 書籍 Book |
| リリース済み | 2010年6月8日 |
| ISBN13 | 9783642042133 |
| 出版社 | Springer-Verlag Berlin and Heidelberg Gm |
| ページ数 | 393 |
| 寸法 | 163 × 243 × 33 mm · 739 g |
| 言語 | 英語 |
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