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B2B Brand Management Philip Kotler 2006 edition
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B2B Brand Management
Philip Kotler
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.
376 pages, biography
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2006年8月17日 |
| ISBN13 | 9783540253600 |
| 出版社 | Springer-Verlag Berlin and Heidelberg Gm |
| ページ数 | 357 |
| 寸法 | 240 × 164 × 31 mm · 684 g |
| 言語 | フランス語 |
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