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Marketing Transformation Marketing Practice in an Ever Changing World 1st ed. 2018 edition
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Marketing Transformation Marketing Practice in an Ever Changing World
This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field.
322 pages, 10 Illustrations, color; 2 Illustrations, black and white; XXXI, 322 p. 12 illus., 10 ill
| メディア | 書籍 Book |
| リリース済み | 2017年11月18日 |
| ISBN13 | 9783319687490 |
| 出版社 | Springer International Publishing AG |
| ページ数 | 322 |
| 寸法 | 150 × 220 × 20 mm · 699 g |
| 言語 | ドイツ語 |
| 編集者 | Krey, Nina |
| 編集者 | Rossi, Patricia |
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