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Handbook of Media Branding Softcover reprint of the original 1st ed. 2015 edition
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¥ 24.254
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発送予定日 年10月26日 - 年11月5日
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Handbook of Media Branding
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research.
414 pages, 32 Tables, black and white; 1 Illustrations, color; 24 Illustrations, black and white; IX
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2016年10月22日 |
| ISBN13 | 9783319362489 |
| 出版社 | Springer International Publishing AG |
| ページ数 | 414 |
| 寸法 | 150 × 220 × 10 mm · 594 g |
| 言語 | ドイツ語 |
| 編集者 | Chan-Olmsted, Sylvia M. |
| 編集者 | Forster, Kati |
| 編集者 | Ots, Mart |
| 編集者 | Siegert, Gabriele |
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