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Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions Softcover reprint of the original 1st ed. 2015 edition
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Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future.
260 pages, 33 black & white illustrations, biography
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2016年9月10日 |
| ISBN13 | 9783319343532 |
| 出版社 | Springer International Publishing AG |
| ページ数 | 248 |
| 寸法 | 155 × 235 × 14 mm · 400 g |
| 言語 | ドイツ語 |
| 編集者 | Ashworth, Gregory J. |
| 編集者 | Kavaratzis, Mihalis |
| 編集者 | Warnaby, Gary |
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