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Inter-Regional Place Branding: Best Practices, Challenges and Solutions Sebastian Zenker 2015 edition
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発送予定日 年11月11日 - 年11月23日
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Inter-Regional Place Branding: Best Practices, Challenges and Solutions
Sebastian Zenker
This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands.
184 pages, 5 black & white illustrations, 6 colour illustrations, 3 colour tables, biography
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2015年4月14日 |
| ISBN13 | 9783319153285 |
| 出版社 | Springer International Publishing AG |
| ジャンル | Aspects (Academic) > Business Aspects |
| ページ数 | 184 |
| 寸法 | 155 × 235 × 13 mm · 453 g |
| 言語 | フランス語 |
| 編集者 | Jacobsen, Bjoern P. |
| 編集者 | Zenker, Sebastian |
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