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Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation
Alexander Brem
Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation
Alexander Brem
Adoption of Innovation
230 pages, 15 black & white illustrations, 20 colour illustrations, biography
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | April 21, 2015 |
ISBN13 | 9783319145228 |
Publishers | Springer International Publishing AG |
Pages | 230 |
Dimensions | 155 × 235 × 14 mm · 512 g |
Language | French |
Editor | Brem, Alexander |
Editor | Viardot, Eric |
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