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Top Down Innovation - SpringerBriefs in Business Mary J. Cronin 2014 edition
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発送予定日 年11月30日 - 年12月10日
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Top Down Innovation - SpringerBriefs in Business
Mary J. Cronin
Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case failed) in meeting innovation challenges.
100 pages, 4 colour illustrations, biography
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2014年1月16日 |
| ISBN13 | 9783319039008 |
| 出版社 | Springer International Publishing AG |
| ページ数 | 77 |
| 寸法 | 155 × 235 × 5 mm · 136 g |
| 言語 | フランス語 |
| 編集者 | Cronin, Mary J. |
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