Betteke van Ruler
Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice - Mouton Reader Betteke van Ruler

Name: Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice - Mouton Reader
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Author: Betteke van Ruler

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Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice - Mouton Reader

Betteke van Ruler

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

メディア	書籍 Paperback Book (ソフトカバーで背表紙を接着した本)
リリース済み	2004年3月25日
ISBN13	9783110176124
出版社	De Gruyter
ページ数	515
寸法	155 × 230 × 29 mm · 910 g
言語	ドイツ語
編集者	Ruler, Betteke van
編集者	Vercic, Dejan