Target in Control 1st ed. 2019 edition

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Target in Control 1st ed. 2019 edition

This concise monograph introduces and examines social influence from the perspective of the so-called target, rather than from the source, thus providing for the first time a bidirectional account of this pervasive social phenomenon, further bridging simple micro-level dyadic interaction rules with macro-level properties of the (social) system.

80 pages, 15 Tables, color; 10 Illustrations, color; 6 Illustrations, black and white; X, 80 p. 16 i