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Consumer Psychology: A Life Span Developmental Approach Brian M. Young Softcover Reprint of the Original 1st 2018 edition
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¥ 12.672
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発送予定日 年9月17日 - 年9月29日
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Consumer Psychology: A Life Span Developmental Approach
Brian M. Young
This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes.
354 pages, XII, 354 p.
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2019年1月26日 |
| ISBN13 | 9783030081294 |
| 出版社 | Springer Nature Switzerland AG |
| ページ数 | 354 |
| 寸法 | 150 × 220 × 10 mm · 439 g |
| 言語 | ドイツ語 |
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