Sameeullah Khan

Digital Marketing Sameeullah Khan

Today, rather than a subtype of conventional marketing, digital marketing has become a new phenomenon that brings together customisation and mass distribution to accomplish marketing goals. Technological convergence and the multiplication of devices have led to an opening up of the ways in which we thinking about marketing in Internet and have pushed the boundaries towards a new concept of digital marketing-user-centred, more measurable, ubiquitous and interactive. As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. This book will help marketers to understand the origins of digital marketing and the trends that are shaping its future and give them the tools they need to harness the power of the internet to take their business to new heights.