Robert Christensen

A Fundraising Primer Robert Christensen

A Fundraising Primer



Does your nonprofit need money? Are you a volunteer or, perhaps, a staff member who's been given the job of raising funds for your organization? Where do you begin? If this is you, then Robert Christensen's A Fundraising Primer is a must-read! The author draws on his 50 years of fundraising experience, sharing with the reader the lessons learned from those experiences, and the fundraising techniques that he has adopted because of them. He tells you how to start, maintain, and grow a successful program and takes you through the Pyramid of Giving, from individual donations, to benefit events and sponsorships, to capital campaigns and planned giving. Sample copies of print materials, letters, charts, and forms are an important part of the primer as are the many tips and information that can be used to have a successful fundraising program.