Oleg Konovalov

Corporate Superpower Oleg Konovalov

Many organizations today find themselves stagnating, struggling just to keep up in today's rapidly changing environment. Companies rise and fall with alarming rapidity. Employees and managers have little or no loyalty to their organizations and are always on the lookout for a bigger pay check or the next step in their own careers. All of this presents major problems for any group, whether a gas station, church or international corporate powerhouse. And they can all be traced back to one thing - culture.

Culture is the soul of any organization. A strong culture breeds loyalty, innovation, and success. A weak culture will breed cynicism, apathy, instability, and the eventual demise of the organization. Yet, culture is an often overlooked aspect of business thinking and strategy.

However, there are a lot of organizations with counterproductive cultures in which culture is an inhibitor, slowing down all processes and increasing transaction, governance and production costs. This issue is rarely discussed but very often faced by all of us.

Positive culture can't be maintained without such critical factors as respect, job satisfaction, involvement, loyalty, shared affection, preparedness to change, and responsibility, which defines the engagement of everyone in an organization. Teamwork, innovativeness, professionalism, accountability, shared vision, and trust form the main asset of any organization, its metaphysical resources. They define the nature of psychological power residing in culture and have direct impact on a company's performance and achievement of its goals. Whether or not this potential is realized depends on how effectively it is exploited.

In this book, a reader will learn what culture is, why it is important and how to fix it when it goes wrong. Leaders, management, as well as employees on the front lines will benefit from the discussion. This book is for those rising above the ordinary every day.