B Rao

From Start-Up to Ramp-Up B Rao

Entrepreneurship is much talked and written about in popular forums but there is no book that covers the subject in its varied and deep hues. This book is an insightful analysis of what entrepreneurship means and entails and how entrepreneurial ventures are built and grown in a sustainable manner, unravelling in its fourteen chapters a unique and phased discussion of Indian contextual realities and potentialities in global perspectives. It is loaded with several real life examples which are leveraged to develop constructs that aspiring entrepreneurs and start-up founders would find invaluable. The book brings out intricate facets of setting up and growing start-up and entrepreneurial ventures, and fills a major gap in the study and research of this domain.