James E. Lukaszewski

Lukaszewski on Crisis Communication: What Your Ceo Needs to Know About Reputation Risk and Crisis Management (C2013) James E. Lukaszewski First Edition

Selected as one of "30 Best Business Books of 2013"
by Soundview Executive Book Summaries
...and also featured in a book summary, webinar, and new SoundviewPro video training series

Crisis Response is a Learnable Art!

YOUR CEO S IN HANDCUFFS! THINGS ARE GOING DOWNHILL, FAST!
YOUR WHOLE WORLD IS WATCHING TO SEE WHAT YOU DO NEXT.

In this industry-defining book on crisis management and leadership recovery,
nationally recognized crisis expert and strategist, Jim Lukaszewski
jump starts the conversation and taps into four decades of professional expertise
to clearly differentiate a crisis from other business interruption events.

According to Lukaszewski,"This book s advice is based on the best ethical and operational practices for leaders. It illustrates the stumbles, fumbles, mumbles, bumbles and tumbles that need to be avoided. Doing it right, doing it quickly, and doing it honorably are the fundamental goals for the book and the lessons it teaches."

Introducing the often overlooked concept of managing the victim dimension of crisis, Lukaszewski delivers one of the most important resources for executives, business leaders, and business educators to prepare for, survive, and perhaps even improve their reputation during the explosive visibility that come during a crisis.

With his common-sense approach, Lukaszewski explains what a crisis is, how and why to respond in likely scenarios, and how to build a crisis management plan and deploy it across various platforms.

Delivered in his straight-talking style backed with compelling case studies, Lukaszewski on Crisis Communication is your guide to preparing for a crisis and the inevitable visibility that results. In 10 chapters of field-tested how-to s, Lukaszewski teaches you to:

• Differentiate between a crisis and a disaster;
  
• Understand what makes a person or group a victim;
  
• Effectively manage people including your own employees with compassion, fairness, and honesty;
  
• Accelerate legal settlements and energize attorneys and other legal entities to cooperate;
  
• Implement powerful alternative approaches to dealing with and managing the media, activists, and antagonists.
  
  

Lukaszewski s advice will resonate with CEOs, Board members, and senior executives in HR, risk management, and emergency response management as he stresses what happens to those who fail to be ready for crisis. The book describes patterns of good business response and gives details on what went wrong and why.

James E. Lukaszewski was recently named among the Top 100 Thought Leaders in Trustworthy Business Behavior for 2013 by Trust Across America. He was invited by Penn State University as one of 3 panelists to speak on the topic of "Integrity in Times of Crisis" during its Bronstein Lecture in Ethics and Public Relations, February 25, 20013. Jim is profiled in Living Legends of American Public Relations; listed in Corporate Legal Times as one of " 28 Experts to Call When All Hell Breaks Loose," and cited in PR Week as one of 22 " crunch-time counselors who should be on the speed dial in a crisis."