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Competitive Strategy: Techniques for Analyzing Industries and Competitors - The Macat Library Padraig Belton 第1 版
Competitive Strategy: Techniques for Analyzing Industries and Competitors - The Macat Library
Padraig Belton
First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.
120 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2017年7月15日 |
| ISBN13 | 9781912302185 |
| 出版社 | Macat International Limited |
| ページ数 | 128 |
| 寸法 | 150 × 220 × 20 mm · 227 g |
| 言語 | 英語 |
