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Marketing Myopia - The Macat Library Monique Diderich 第1 版
Marketing Myopia - The Macat Library
Monique Diderich
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company’s product as paramount.
94 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2017年7月15日 |
| ISBN13 | 9781912302161 |
| 出版社 | Macat International Limited |
| ページ数 | 94 |
| 寸法 | 150 × 220 × 20 mm · 204 g |
| 言語 | 英語 |
